Do Consumers Switch to the Best

نویسندگان

  • Chris M. Wilson
  • Catherine Waddams Price
  • Tina Chang
  • Steve Davies
  • Luke Garrod
  • James Harvey
  • Morten Hviid
  • Khac Pham
  • Laurence Mathieu
  • Peter Moffatt
  • Alistair Munro
  • Jeremy Tobacman
  • Matthew Olczak
  • John Vickers
چکیده

This paper suggests that the ability of consumers to choose accurately between alternative suppliers is substantially limited even in a relatively simple and transparent market. Across two independent datasets from the UK electricity market we find, on aggregate, that those consumers switching exclusively for price reasons appropriated between a quarter and a half of the maximum gains available. While such outcomes can be explained by high search costs, the observation that at least a fifth of the consumers actually reduced their surplus as a result of switching cannot. We consider and reject several alternative explanations to pure decision error. July 2007 (Original Version: May 2006; second version: April 2007) JEL Classification Codes: L00, D83

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تاریخ انتشار 2007